beyond

content

beyond

content

MORE WORK

KAWASAKI

Street

Drive street bikers straight to the deal

Touring

Niche sale for serious bikers

Off-Road

Driving bikers to 100 square ft of showroom floor

Targeted

Emails targeted based on past shopping & buying behavior

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HIGHMARK INSURANCE

Gamify

Driving healthy consumer behavior through addictive games

Relevant

When they're reading news, give them news

Content

Consumers have their choice of paths to the right level of engagement

Resonate

Boomers are optimistic. Talk with them that way.

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WESTERN UNION

Story

For the unbanked, the happy ending is everything.

Rewards

Incentives drive positive content creation.

Options

The WU audience responds to convenient offline options

Happy

Money evokes more emotion than most things. Make it positive.

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BONUS VIDEO